“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”
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SEO Website Audits Articles
Website evaluation resulted in more customer-friendly site
Getting Personal
Why are the vast majority of websites generic and static, when the web is an interactive medium? A website isn’t just a collection of pages; it’s something you do, not view. It’s time website managers dusted off their log files, databases and other untapped goldmines of demographics, psychographics and clicko-graphics (how your visitors traverse your website), and tailored their sites to each visitor’s needs.
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Learning from the Dot-Bombs
Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.
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The Search is On…
Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve major changes to the Website offering. All that the marketer of woodworking and furniture restoration supplies had to do was …
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Spam, Spam, Not Spam
Email can be your company’s secret weapon, or it can end up biting you in the backside if it’s seen as junk email or spam. It all depends on the execution. So says Debbie Mayo-Smith…
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Site now on page 1 for Google - thanks to Netconcepts
“…how pleased I was when I typed ‘Health jobs in New Zealand’ into Google the other day and we came up number one.”
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Search engines not important to marketers shows research
It may tempting to let search engine optimization slide to the bottom of the priority list but Stephan Spencer, President of Netconcepts says marketers need to be aware that an increasing number of customers rely on search engines to access information for them.
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Clothing retailer takes audit advice on board
“The recommendations provided throughout the audit were easy to understand and actionable.”
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Expert perspective improves site traffic and conversion rates
“I would recommend any marketing executive turn to Netconcepts for a new perspective.”
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Keeping Up with the Joneses
Most companies with websites don’t realise their competitors are winning the race - coming up higher in the search engines, getting more traffic, converting more visitors into buyers and generating a better return on their investment.
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